And What To Do Instead – Expert Tips from ICONIC Beautique
Your skincare routine should be your daily moment of self-care and protection — but even with the best intentions, many people unknowingly sabotage their skin. At ICONIC Beautique in Evesham, we often see clients struggling with the results of common skincare mistakes.
Here are 5 mistakes you might be making with your skincare routine — and the expert-backed fixes that can help restore your glow, balance, and skin confidence.
1. Over-Exfoliating
The Mistake:
Scrubs, AHAs, retinols… with so many exfoliating options available, it’s easy to go overboard. Over-exfoliating can strip your skin barrier, leading to sensitivity, redness, and breakouts.
What to Do Instead:
Exfoliate just 1–2 times per week with a gentle, professional-grade product suited to your skin type. At ICONIC Beautique, we recommend AlumierMD’s Enzymatic Peel or Bright & Clear Solution for a glow-enhancing, non-abrasive boost.
Top Tip: Follow up with a hydrating serum and SPF to protect your freshly exfoliated skin.
2. Skipping SPF — Even on Cloudy Days
The Mistake:
UV damage happens all year round. Skipping sunscreen, even in winter or indoors near windows, allows harmful rays to age your skin and trigger pigmentation.
What to Do Instead:
Apply a broad-spectrum SPF 30 or higher every morning — no exceptions. Look for formulas with added antioxidants for enhanced protection.
ICONIC Favourite: AlumierMD Sheer Hydration SPF 40 (Tinted or Untinted) – feather-light, non-comedogenic, and suitable for all skin types.
3. Using Too Many Active Ingredients at Once
The Mistake:
Retinol, vitamin C, acids, peptides… layering too many actives can overwhelm your skin, causing irritation and flare-ups.
What to Do Instead:
Keep it simple. Use actives at different times of day or alternate days. For example, apply Vitamin C in the morning and Retinol at night. Always introduce one new product at a time.
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4. Not Cleansing Properly
The Mistake:
A quick splash and a wipe won’t cut it — especially if you wear SPF or makeup. Inadequate cleansing leads to clogged pores, dull skin, and poor product absorption.
What to Do Instead:
Adopt the double cleanse method:
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Step 1: Use a balm or oil-based cleanser to remove makeup/SPF.
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Step 2: Follow with a gentle water-based cleanser to remove residue and prep skin.
Salon Secret: Our Elemis Pro-Collagen Cleansing Balm is a cult favourite for its nourishing texture and spa-like experience.
5. Ignoring Professional Treatments
The Mistake:
DIY is great — but salon treatments provide deeper results that home care can’t match. Waiting until something’s ‘wrong’ (like breakouts or dullness) delays results.
What to Do Instead:
Book regular facials tailored to your goals. Whether it’s AlumierMD peels for pigmentation or a CACI lift for firming, consistent care leads to long-term skin health.
Book Now: ICONIC Beautique’s expert therapists will assess your skin and recommend the best course of action for visible, radiant results.
Final Thoughts
Great skin isn’t about doing everything — it’s about doing the right things consistently. By avoiding these common mistakes and seeking professional support, you can transform your skincare from guesswork to glowing.
Ready to Reset Your Routine?
📍 Visit us at ICONIC Beautique, Evesham
📞 Call 01386 442926 to book your skin consultation
🌐 www.iconicbeautique.com
