Brighten, Firm, and Future-Proof Your Skin with Advanced Skincare at ICONIC Beautique
Your 40s are a turning point for your skin. You may start to notice a loss of tone, uneven pigmentation, or dryness that wasn’t there before. The good news? It’s never too late to start a targeted skincare routine — and the results can be transformative.
At ICONIC Beautique in Evesham, we combine expert skin analysis, advanced technology, and medical-grade products from CACI, Elemis, and AlumierMD to help restore your glow, strengthen your skin, and protect it for the years ahead.
What Happens to Skin in Your 40s?
As collagen production begins to slow down and hormonal changes kick in, you may notice:
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Drier skin with a tighter, less supple feel
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Loss of firmness and subtle sagging
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More visible fine lines and wrinkles
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Uneven skin tone or hyperpigmentation from sun exposure
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Skin that looks dull, tired or lacks its youthful glow
This is the decade where prevention and repair go hand in hand.
Key Skincare Elements: Vitamin C + Collagen
Two ingredients become essential in your 40s:
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Vitamin C: Helps brighten dull skin, fade sun damage, and defend against daily pollution
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Collagen-boosting actives: Support skin’s structure and plump up fine lines, giving a smoother, firmer appearance
Exfoliating twice a week can help boost your skin’s natural regeneration, while nourishing serums and moisturisers will support hydration and elasticity.
Product Hero of the Decade: A Targeted Serum
This is the time to invest in a high-performance serum. Vitamin C, peptides, and antioxidants can visibly improve tone, texture, and radiance. Apply after cleansing and before moisturising for the best results.
Top Skincare Tips for Your 40s
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Choose a non-drying toner to avoid stripping your skin
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Switch to a richer moisturiser, especially in colder months
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Use a broad-spectrum SPF daily to prevent further pigmentation
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Exfoliate gently but regularly to reveal fresh skin
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Consider upgrading your skincare regime with professional guidance from our team
ICONIC Beautique Treatments We Recommend for You
Our non-invasive facial treatments are designed to help fight early signs of ageing and boost skin health and glow.
CACI Non-Surgical Face Lift
Tones facial muscles, improves skin firmness and stimulates collagen with microcurrent technology.
Elemis BIOTEC Facial
Combines high-tech equipment with powerful active ingredients to re-energise and renew your complexion.
Elemis Pro-Collagen Age Defy
Targets fine lines and wrinkles, smoothing and hydrating for a more youthful look.
Elemis Dynamic Resurfacing Precision Peel
Gently resurfaces dull skin, revealing brighter tone and improved clarity using patented Tri-Enzyme technology.
Dermaplaning
Removes dead skin and peach fuzz to allow better product absorption and create a radiant, smooth finish.
Skincare Recommendations by Age Range
Early 40s – Elemis Dynamic Resurfacing
The patented Tri-Enzyme technology helps gently refine texture, fade pigmentation, and promote cell renewal. Perfect for restoring vibrancy and addressing dullness.
Mid 40s – Elemis Pro-Collagen Anti-Wrinkle
Marine actives smooth fine lines and deeply hydrate for visibly plumper, more refined skin.
Late 40s – Elemis Ultra Smart Pro-Collagen
A next-generation skincare range designed to support your skin’s natural scaffolding and mimic the structure of younger-looking skin.
Add AlumierMD to Your 40s Skincare Arsenal
Formulated with clinically backed ingredients and designed for long-term results, AlumierMD offers personalised, high-performance solutions for skin in your 40s:
- AlumierMD EverActive C&E + Peptide
A powerhouse Vitamin C serum that brightens, firms, and protects with a fresh, stabilised formula activated on use. - AlumierMD Ultimate Boost Serum
Lightweight hydration with powerful peptides and antioxidants to combat early signs of ageing and restore suppleness. - AlumierMD Retinol Resurfacing Serum 0.25 or 0.5
Smooths skin texture and reduces fine lines. A great entry into retinol, with controlled release for minimal irritation. - AlumierMD Intellibright Complex
Fades pigmentation and evens skin tone using natural skin-brightening agents — ideal for sun damage or uneven complexion. - AlumierMD Sheer Hydration SPF 40 (Tinted or Untinted)
Daily sun protection that hydrates and defends against environmental damage, crucial for preventing new pigmentation.
All AlumierMD products are available following a professional consultation at ICONIC Beautique to ensure they’re exactly right for your skin.
Let’s Build Your Perfect 40s Routine
Whether you’re starting from scratch or upgrading your current regime, our team at ICONIC Beautique is here to support you with expert treatments and personalised skincare guidance.
📍 Visit us at 69 High Street, Evesham
📞 Call 01386 442926
💻 Book online here
