Looking After Your Skin in Your 50s
Restore Balance, Hydration and Radiance with Expert Skin Support at ICONIC Beautique
Women in their 50s are entering a confident and empowered stage of life — but just like your lifestyle may evolve, so does your skin. This decade is marked by hormonal changes, often linked to perimenopause or menopause, which can trigger new skin concerns and sensitivities.
It’s the perfect time to re-evaluate your skincare routine and introduce high-performance products and treatments that nourish, strengthen and protect your skin.
What Happens to Skin in Your 50s?
In your 50s, many women begin to notice:
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Increased dryness and dehydration
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A rougher skin texture or loss of smoothness
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New or worsening sensitivity to fragrance and actives
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Fine hairs appearing on the chin, upper lip, or sideburns
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Skin that feels dull, tight, or lacks elasticity
At ICONIC Beautique, we can help address facial hair with threading, waxing, or dermaplaning for a smoother, brighter complexion.
The Power of Plant Stem Cells
One of the most effective ingredients for 50+ skin is plant stem cells. Known for their ability to reduce inflammation, protect from UV damage, and encourage cell renewal, they’re ideal for skin that’s beginning to thin, weaken, or lose its glow.
If you’re still interested in targeting the signs of ageing, plant stem cells are a fantastic addition to your routine.
Best Product for This Decade: A Nourishing Night Cream
As your skin becomes drier, a rich night cream can make a dramatic difference. At night, your skin goes into repair mode — so using a deeply hydrating formula supports the skin barrier while you sleep. Because you don’t need to worry about shine, you can opt for a thicker, more intensive formula than you would during the day.
Smart Skincare Tips for Your 50s
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Switch to a cleansing balm or lotion to avoid stripping your skin’s moisture
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Use a fragrance-free moisturiser if your skin becomes sensitive
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Stay alert to new moles or slow-healing areas and speak to your GP if needed
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Layer your products to lock in hydration — serum + moisturiser + oil
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Always wear SPF daily to protect thinning skin from UV damage
ICONIC Beautique Treatments Recommended for You
Our advanced skin treatments target collagen loss, dullness, and dehydration with precision and care:
CACI Synergy Non-Surgical Face Lift
Stimulates facial muscles with microcurrent technology, improving tone and reducing sagging.
Elemis BIOTEC Facial
Recharges and energises the skin using a fusion of technology and potent active ingredients. Excellent for lacklustre, dry, or stressed skin.
Elemis Expert Touch Define Facial
Targets slackening skin and loss of firmness. This results-driven treatment helps sculpt, lift and define facial contours.
At-Home Skincare Recommendations
Elemis Pro-Collagen Definition Range
Formulated for thinning, ageing skin, this innovative line uses powerful peptides and plant actives to visibly tighten, firm, and redefine facial contours.
AlumierMD Skincare for 50+ Skin
Scientifically developed and backed by clinical expertise, AlumierMD offers some of the most effective products for restoring skin strength, hydration, and tone during this transformative stage.
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AlumierMD Intellibright Complex
A brightening serum that helps target pigmentation, age spots, and uneven tone — common concerns in your 50s. -
AlumierMD HydraRich Moisturiser
A deeply nourishing moisturiser enriched with peptides and hyaluronic acid, perfect for dry and dehydrated mature skin. -
AlumierMD Retinol Resurfacing Serum 0.25 or 0.5
Helps improve fine lines and texture with low-irritation encapsulated retinol — ideal for sensitive, thinning skin. -
AlumierMD Calm-R
An anti-redness serum that’s great for skin becoming reactive or more sensitive due to hormonal changes. -
AlumierMD Sheer Hydration SPF 40 (Tinted or Untinted)
A broad-spectrum SPF that hydrates while protecting, crucial for skin that’s increasingly vulnerable to UV damage.
All AlumierMD products are available through professional consultation only, so we can ensure the right solutions for your unique skin needs.
Need Help Choosing the Right Products?
Book a one-to-one consultation with our skincare specialists at ICONIC Beautique. Whether you’re new to professional skincare or ready to update your full regime, we’ll guide you through every step.
Visit us in Evesham:
ICONIC Beautique
69 High Street, Evesham
Call: 01386 442926
Book your appointment online
